IMPACT IN ACTION: Steve Hays: Turning Family Loss into a Legacy of Hope for ThriveWell
Alaina Weynand, Development Director
From Personal Loss to Lasting Legacy
When his sister Karen passed away from gastric cancer at just 47, ThriveWell Cancer Foundation Board Member, Steve Hays and his family transformed their grief into purpose by creating the Karen Franklin Gastric Cancer Memorial Fund. 
Through a series of annual golf tournaments, they raised more than $400,000, fundraising efforts that became foundational to the financial support of ThriveWell at the ground level.
These early contributions provided the critical base that allowed the organization to launch, stabilize, and begin building the patient assistance and wellness programs that continue to serve thousands of individuals and families in San Antonio today.
Carrying a Vision Forward
Karen dreamed of seeing the shade of blue that represents cancer awareness become as familiar and widely recognized as the pink associated with breast cancer.
Steve has carried that vision forward through his steadfast generosity and commitment to ThriveWell’s mission.
As a donor and advocate, he continues to champion patient assistance, research, and wellness initiatives, ensuring that every person facing cancer has access to life-changing support.
A Champion for the Cancer Community
His impact is seen not only in the dollars raised but also in the encouragement he offers and the relationships he nurtures. Steve speaks passionately about ThriveWell’s mission in the community, encouraging others to give and to share the message that no one should fight cancer alone. His leadership on the board reflects both his professional expertise and his deep compassion for those in treatment, making him a powerful voice for hope and healing.
Building a Community of Care
Steve’s ongoing dedication reminds us that the fight against cancer is not just about funding programs, it’s about building a community of care. His example inspires others to join the mission so that no one in San Antonio faces cancer alone.
- Karen Franklin Gastric Cancer Memorial Fund.
- Steve and sister, Karen.
- Karen Franklin Gastric Cancer Memorial Fund.



